Effective Date: April 1, 2025
Erudience (“we”, “our”, or “us”) is committed to protecting your privacy and handling your data transparently and securely. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website https://erudience.com, in compliance with the EU General Data Protection Regulation (GDPR).
1. Who We Are
Erudience provides AI-powered automation solutions to professional businesses. This Privacy Policy applies to data collected through our website and any associated services.
2. Data We Collect
We may collect the following categories of personal data:
- Identity Data: Name
- Contact Data: Email address
- Technical Data: IP address, browser type, device type, operating system
- Usage Data: Information about how you use our website (e.g., pages visited, time spent)
- Location Data: Approximate geographic location based on IP address
- Transaction Data: Payment and billing information (via third-party providers)
- User Content: Any data you submit through forms or uploads
3. How We Use Your Data
We process personal data for the following purposes:
- To provide and maintain our services
- To respond to inquiries and support requests
- To send relevant updates or marketing (where legally permitted)
- To analyse and improve the performance and functionality of our website
- To comply with legal obligations
We do not use your data for automated decision-making or profiling beyond what’s necessary for analytics and service delivery.
4. Legal Bases for Processing
We rely on the following legal bases under GDPR:
- Contractual necessity: To provide services you request
- Legitimate interests: For website analytics and business operations
- Legal obligation: To comply with applicable law
- Consent: Where required for marketing or tracking technologies
⚠️ We currently do not obtain explicit consent via cookie banners or form checkboxes. This may need to be addressed to fully comply with GDPR’s consent requirements for non-essential cookies and data processing. See Section 12.
5. How We Share Your Data
We may share personal data with trusted third-party service providers who assist in operating our website or delivering services. These may include:
- Analytics providers (e.g., Google Analytics)
- Payment processors (e.g., Stripe)
- Scheduling and communication tools (e.g., Cal.com)
- Email and CRM platforms
Some of these partners are located outside the EU. In such cases, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses or equivalent protections).
6. Data Retention
We retain personal data for 12 months, unless a longer retention period is required by law. After that, your data will be securely deleted or anonymised.
7. Your Rights Under GDPR
As a user based in the EU, you have the following rights:
- Access your personal data
- Correct inaccurate data
- Delete your data (“right to be forgotten”)
- Restrict or object to certain processing
- Port your data to another service provider
- Withdraw consent at any time (if applicable)
To exercise these rights, please contact us at:
privacy@erudience.com
8. Data Security
We take data protection seriously and implement the following safeguards:
- HTTPS encryption for all traffic
- Secure hosting environment
- Access controls to limit internal data exposure
- Regular monitoring for vulnerabilities
9. International Data Transfers
Where personal data is transferred outside the European Economic Area (EEA), we ensure it is protected by one of the following:
- The receiving country has been deemed to provide an adequate level of data protection
- We use Standard Contractual Clauses (SCCs) approved by the European Commission
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be reflected by the “Last updated” date at the top of the policy. We encourage you to review it periodically.
11. Contact Us
If you have questions about this Privacy Policy or your personal data, you can contact us at:
privacy@erudience.com
12. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our website to enhance user experience, understand usage patterns, and improve our services.
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. Some cookies are essential, while others are used for analytics and marketing purposes.
Types of Cookies We Use:
- Essential Cookies: Required for core functionality (e.g., session handling)
- Analytics Cookies: Help us analyse how visitors use the site (e.g., via Google Analytics)
- Marketing Cookies: Used to deliver relevant ads or communications (if applicable)
Your Choices:
When you first visit our website, you will see a cookie banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
You can also change or withdraw your consent at any time by accessing the cookie settings from our site footer.
For more details, please refer to our Cookie Policy.
Cookie Banner Strategy
“We use cookies to enhance your browsing experience, serve personalised content, and analyse traffic. You can accept all, reject non-essential cookies, or manage preferences.”
This Includes:
- “Accept All” button
- “Reject Non-Essential” button
- “Customize” or “Manage Preferences” link
- A link to your Cookie Policy